Marketing and Advertising Ideas Tool - Adpack - FAQs & Help
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What is adpack?
Adpack is your essential marketing toolkit for generating brilliant ideas and creating easy-to-implement, highly profitable campaigns. It helps small business owners quickly generate effective ways to promote their businesses - without huge creative fees.
Through its three kinds of strategy or ‘trigger’ cards, adpack gives you the power to generate an astounding 125,000 marketing ideas – with no learning required, no books, no training and no seminars.
It’s instant, it’s fun and it’s based on PROVEN advertising techniques. Watch the online demo to see adpack in action here.
What do I get with adpack?
Your complete adpack box contains:
- 150 strategy or ‘trigger’ cards (50 Media cards, 50 Offer cards, 50 Power Word cards)
- A brainstorming board
- An instruction booklet
- A scribble pad
Adpack contains enough information for you to develop successful advertising campaigns that will make a profound positive impact on your business.
How does adpack work?
Very easily! You can open up the box and get it working for you immediately.
Adpack is made up of 150 strategy cards that are divided into three types: Media, Offer and Power Words. Combine one card of each type – randomly – and you’ve created a powerful marketing idea.
The Media cards show you what vehicles you can use to promote your business. Turn the cards over and you'll find valuable pros, cons, hints and tips to get the most out of each media. The Offer cards help you develop powerful offers to draw customers to your business. The Power Word Cards are 50 of the most powerful words in marketing when used in a headline or body text.
Simply lay 3 cards out across the brainstorming board (the colours will guide you) and you’ve got an idea instantly.
When more cards are combined in a 3x3x3 grid they encourage lateral thinking; allowing you to develop up to 27 personalised and interrelated solutions that build on each other.
The full potential is 50x50x50 - giving you 125,000 different combinations or 125,000 brilliant marketing and advertising ideas.
There is no other product on the market that helps you develop fast, cost effective advertising and marketing solutions like adpack.
Do I need to be familiar with marketing and advertising concepts to use adpack?
Absolutely not. Anyone can use it regardless of previous advertising experience. That’s the beauty of adpack. It's quick, easy and fun for anyone who is interested in developing advertising ideas or in brainstorming marketing strategies.
Adpack works just as well whether you’re brand new to advertising and marketing, or whether you’re a veteran. It’s great for introducing staff to marketing and for helping the entire business (large or small) focus on innovative ways to promote your products and services.
The huge advantage adpack has is its simplicity, which means that anyone can come up with sales or marketing ideas almost instantly.
My family and friends always have ideas but they just don't understand my business. Can adpack help?
Yes it can! Aside from offering quick promotional ideas, adpack is also a dynamic brainstorming and team-building tool. Adpack encourages creative thinking and interaction within solid foundational guidelines. Even people who have never been in contact with advertising will find themselves adding valuable feedback after just 5 minutes. Working with adpack will help you, your family and friends to focus on your business and to get down to really clever marketing ideas that suit your products and your customer base.
Will adpack show me how to plan a successful media advertising campaign?
Yes. Adpack will give you the information you need to develop your own successful advertising campaign. No-one knows your business better than you do, so no-one will know better than you what your limitations, goals and objectives are!
Adpack has been developed to guide you in your decision making process. The information on the cards points you to the strengths and weaknesses of each media, details what each one is ideal for, and offers creative suggestions to maximise your result.
The design of adpack means that the ideas generated can apply to any business, and with you knowing your business inside out, it helps you pinpoint the marketing strategies that will work best and draw customers to your offering.
Do I need to spend any more money on adpack after I have bought the package?
No. Adpack is fully self contained and has all the material you need to develop your own successful advertising campaigns. There is no ongoing subscription or a myriad of products for you to buy. This is the only product we sell, so we make sure it's all inclusive
This is part of the success of adpack. Your marketing and advertising ideas are all there for you – 125,000 of them – and you won’t have to spend another cent on adpack once you have the box. You just keep coming back to the cards and coming up with more brilliant ideas to grow your profits – over and over again.
Is there some after-sales support to help me if I have problems?
Sure. You can e-mail us with a query or a question at any time and we will be only too willing to help. Just click on the Help section here to do so.
You can call our national (within Australia) free-call number 1800 ADPACK or from outside Australia call +618 9381 4000. We’re open 8:30am to 5:30pm Monday to Friday and we’re 8 hours ahead of London. (+8GMT)
Adpack has been developed in such a way that it’s quick and easy to use for generating brilliant advertising ideas, and we are confident that you will not experience any problems, but obviously we welcome your questions and your feedback.
Can I return the product for a full refund if I am not satisfied with it?
Absolutely. That’s our promise to you.
Adpack is guaranteed to make a profound positive impact on your business, however, if for any reason you decide to return it, we offer an International 30 day 100% money back guarantee. It means you really can’t lose with adpack.
What media will adpack work for?
Adpack includes strategies for ALL major media, including radio, TV, newspaper billboards and the Internet. But adpack goes so much further. It helps you develop strategies for successful promotions and sales through many of the not-so-obvious areas, such as joint marketing, loyalty programs, seminars, trade exchanges and so on. For small businesses without large advertising budgets, it means you can still develop creative and effective campaigns without it costing a fortune.
The 50 media cards give you heaps of ideas, and they prompt you to think of more yourself – ideas for wowing customers in novel and fresh ways that fit your products, your location and your budget.
Is adpack only suitable for English speaking countries?
No. Great ideas are universal! Adpack is produced in English, but the ideas, strategies and guidelines for you to develop your own successful advertising campaigns are applicable in every country in the world. This unique approach means adpack has no cultural boundaries that other products may face. In fact, Adpack has been sold to companies all over the world including USA, UK, Ireland, Europe, China, Russia, United Arab Emirates and many more.
Whatever your product or service, and wherever in the world you may do business, adpack can help you come up with brilliant advertising ideas that are relevant in any market and do not have language barriers.
Where did the idea for adpack come from?
Our research showed most business owners are so busy working 'in' their business that they don't have time to work 'on' their business. The reality is that most small business owners don't have time to stop and read books - especially on advertising. Most aren't even interested in advertising. But they know they need to do it to attract new customers and boost sales.
The concept of adpack was developed initially to cater for small to medium businesses as a way to help them come up with powerful advertising campaigns without spending large amounts of time and money, and without the need to consult an advertising agency. It needed to be quick, fun and easy.
Adpack's unique approach does all of this. It offers business owners real advertising solutions, regardless of the nature of their business or the size of their promotional budget.
But the true brilliance of adpack is that it works for small and large businesses equally well, and it’s absolutely perfect for a host of different uses such as team-building, brainstorming and idea generation. Top marketing people use it to brainstorm and advertising people find it invaluable as an ideas generator.
Read more about the creator of adpack here.
Is adpack a unique product?
Yes. Much research has helped to develop adpack into an exciting and unique product.
Nothing similar exists in the market today.
Why is adpack different to other products on the market?
Most products offering or promising marketing solutions and ideas require you to invest large amounts of time and understanding to learn a system or a program. These include books, training, seminars, videos, and self-help programs.
You’ll pay anything from $150 for a good book and up to and exceeding $10,000 for training programs. What’s more, if you don’t come out of these methods understanding everything, you’ve still paid and you’ve still spent the time, but may be no closer to a solution, or you may still need to invest your own time in understanding how to implement what you have learned.
Adpack is a quantum leap over a book, tape or video because of its tactile and interactive nature. There are no books and there’s no learning involved. It’s all in front of you – you simply shuffle and use the cards to generate a solution and come up with advertising ideas as you want or need.
Adpack’s design means that anyone can use it immediately – even people who are new to marketing. This makes it perfect for team-building and brainstorming. It's quick, fast and fun (and it's guaranteed!)
Can adpack replace an ad agency?
No. Adpack is a great hands-on tool for generating advertising strategies and developing successful campaign ideas. However, it will never become a substitute or replacement for an advertising agency - in much the same way that an accounting software package will never replace an accountant. For some it may come close! An advertising agency doesn't come cheap, but it does do a lot more than develop great ideas. Adpack is a great stepping stone for those people who cannot yet afford or simply don't want to afford an ad agency.
The creator of adpack is an advertising agency owner himself – he’d never develop a product to put himself out of business! Instead, all the advertising knowledge he’s gained has gone into the creation of a brilliant, hands-on marketing toolkit.
What sort of person buys adpack?
Adpack is ideal for any business that spends money on advertising. It doesn't matter whether you’re a small business owner or a larger business with a full time marketing manager - adpack will save you money, time and headaches when developing and executing advertising campaigns.
Marketing professionals will also find adpack exciting and very useful when considering, planning and developing alternative ideas. Students and teachers will benefit from the brainstorming and tactical nature of adpack. These include primary school and high school, undergraduate and post graduate marketing students and professors.
This is just a quick guide – see the Who should buy section of our website to read up on all the different kinds of people and organisations who can benefit from adpack.
I went to purchase then wanted to talk to someone, however email is the only way of communication, why would that be?
Our main business is running an advertising and marketing agency where we charge up to $250 per hour for our time. Most of the customers who buy adpack buy it because they want lots of ideas to promote their business, but they don't want to pay the sorts of fees ad agencies charge. Which is great - and the reason adpack was developed! :) But it's just not economically viable to offer phone support on a product that sells for $$price$$.
However we do offer email support if you need any help. Email is a more cost effective way for us to communicate and it still offers a great way to help when help is needed. You'll usually get an answer within 24 hours (if not sooner).
